A jewel is not just an accessory, it's a symbol of love, a precious keepsake, a piece of jewelry charged with emotion. For its brilliance to last through time, it needs care and attention.

At Privauri, we don't just offer you a piece of jewelry, but also a video of its creation, a timeless testimony to your history.

Whether your jewel is gold, silver or gold-plated, here are our top tips for caring for it and preserving all its beauty.


✨ Gold: timeless brilliance that needs gentle care

Gold is a noble, resistant metal that doesn't oxidize, but it can accumulate impurities and lose some of its shine over time.

🔹 How do you clean gold jewelry?

Warm water and mild soap bath: immerse your jewel for a few minutes in warm soapy water, scrub gently with a soft toothbrush, then rinse and dry with a soft cloth.

- Baking soda: for a more thorough cleaning, mix baking soda with a little water to form a paste, apply it to the jewelry and rub gently.

- Microfiber cloth: a simple wipe is often enough to revive the shine of gold.

🔹 Tips for preserving gold jewelry

- Remove it before swimming in the sea or pool (chlorine and salt can alter it).

- Avoid contact with perfumes, creams and chemicals.

- Store it separately in a case or pouch to avoid scratches.


✨ Silver: preserving its lustre and avoiding oxidation

Silver is a beautiful metal but sensitive to oxidation, which can give it a black tint over time.

🔹 How do you clean silver jewelry?

- Baking soda and aluminum: place a sheet of aluminum foil in the bottom of a bowl, add hot water and a spoonful of baking soda. Soak the jewel for a few minutes, then rinse and dry.

- Toothpaste: apply a small amount to a soft cloth or toothbrush, rub gently, then rinse and dry.

- White vinegar: for badly tarnished jewelry, soak for 2 hours in white vinegar, then rinse thoroughly.

🔹 Tips to prevent silver oxidation

- Wear your silver jewelry regularly: contact with the skin slows down oxidation.

- Store them away from humidity, ideally in an anti-tarnish pouch.

- Avoid contact with chemicals and perfume.


✨ Gold plating: delicacy and precaution

Gold plating is a thin layer of gold deposited on a base metal. More fragile than solid gold, it requires delicate care to prevent the gold layer from fading.

🔹 How do you clean gold-plated jewelry?

- Warm water and mild soap: use a soft cloth soaked in soapy water to clean the surface, then wipe gently with a clean cloth.

- Avoid excessive rubbing: never use bicarbonate or toothpaste, as they are very aggressive.

🔹 Tips for prolonging the life of gold plating

- Remove your jewelry before washing your hands, swimming or playing sports.

- Avoid perfume and lotions on the area where you wear the jewelry.

- Store them individually to avoid rubbing against other jewelry.


💫 Well-maintained jewelry, eternal radiance

Taking care of your jewelry means preserving its history. Each ring, each necklace, each bracelet carries with it a precious emotion.

At Privauri, we know that your jewelry is much more than a simple accessory: it's a symbol of love and memories, which we sublimate by capturing its creation in a unique video.


Looking for a piece of jewelry that will stand the test of time with you?

Discover our creations and write your own story with Privauri.